AVAILABLE ONLINE & IN STORE NOW!
The day has finally arrived for our new Paradym Ai Smoke Drivers & Fairways to hit stores across the UK and Europe.
Months of hard work has led to this point and as a brand we are extremely proud of our latest line of products, which represents a quantum leap forward in our Ai journey.
Our incredible media and retail partners have helped us to create buzz and anticipation up to this point, which we are sure will lead to another positive year for Callaway and for the golf industry.
Below is a taste of our early activity in what has been a very busy launch month.
From everyone at #TeamCallaway, we thank you for your continued support.
GLOBAL LAUNCH EVENT @ TOPGOLF
We kicked off the year in style, with another global launch event at Topgolf El Segundo.
With over 400 VIP guests in attendance, it was the perfect venue for content creators to showcase our new products. The event has already received millions of views online while highlighting the best products in golf.
We know that there are a lot of good drivers on the market in 2024, so it's crucial we raised awareness and made a serious online impact straight from the off. That's exactly what we did in LA.
Take a look at the video below to get a glimpse of the Paradym Ai Smoke launch event and some of the incredible feedback our latest driver has received so far.
THE REVIEWS ARE IN...
Here are just a few examples of the many reviews that have gone live since the embargo lifted at the start of the month.
Combined Ai Smoke Driver views have reached one million on YouTube and our latest driver is proving a hit with the media.
"This driver has the capabilities of hitting my longest shot this year."
Rick Shiels
#1 Golf YouTube Channel Worldwide
ADVERTISING
Our TV, digital and print advertising campaigns have gone live across Europe. Take a look below at a few examples, including a home page takeover on Sky Sports.
TOUR VALIDATION
At the first DP World Tour event of 2024, players wasted little time in putting an Ai Smoke Driver in the bag, with a third of the field using one at the Dubai Invitational.
Whilst the Triple Diamond model was the most popular, three players opted for the Ai Smoke MAX D, our most forgiving model in the new family, validating both the consistent ball speeds and versatility across the new Ai Smoke range.
"THE RANGE" BY CALLAWAY
Part of our Ai Smoke promotion saw us take over the range at the Hero Dubai Desert Classic, a Rolex Series event on the DP World Tour. Every spectator that came to see the players in action on the range will have seen the mass amount of Callaway branding on the range, making it very obvious who the sponsor of this massive event was. We were also able to incorporate Toptracer to enhance our brand story, where spectators were able to come and use the technology for themselves.
During our time in Dubai, we also spent time with some of our brand ambassadors creating content, including global superstar Niall Horan, YouTube's #1 golf coach Danny Maude, as well as leading influencer Caspar Lee.
CALLAWAY MEDIA PRODUCTIONS EU
In the videos below, Callaway Media Productions Europe presents Ai Smoke First Hits, in four languages, English, French, German and Swedish.
Feel free to use any content from Callaway Media Productions Europe on your own social channels / websites. You can find all of our Callaway Media Productions content our YouTube channel.
English: Owen Davies puts the full Callaway Ai Smoke family of drivers to the test, hitting them for the first time to see how they perform, feel and sound, and how the various models differ from each other.
French: Julien Xanthopoulos teste toute la famille Ai Smoke de Callaway. Il essaye les clubs pour la première fois et découvre leurs performances, touchers et sons ainsi que les différences entre chaque modèle.
German: Florian Rieger testet die Callaway Ai Smoke-Familie auf Herz und Nieren. Er spielt damit zum ersten Mal, um zu sehen, wie sie funktionieren, sich anfühlen und klingen und wie sich die verschiedenen Modelle voneinander unterscheiden.
Swedish: Anders Sjöstrand testar hela Callaway Ai Smoke-familjen av drivers och svingar dem för första gången för att se hur de presterar, känns och låter, och hur de olika modellerna skiljer sig från varandra.
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